Seasonal Gummy Supplements: What Your Manufacturer Isn't Telling You
Every October, my inbox explodes with the same request: "Can you make us pumpkin spice gummies?" By December, everyone wants peppermint everything. Come...
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Every October, my inbox explodes with the same request: "Can you make us pumpkin spice gummies?" By December, everyone wants peppermint everything. Come...
Read More →A brand rep walked into our facility last month with a proposal that made me wince. They wanted premium gummy vitamins manufactured at discount store...
Read More →When you reach for that bottle of gummy vitamins, what makes you choose one brand over another? The vibrant packaging, a trusted name, or perhaps a friend's...
Read More →Most loyalty programs for gummy brands are built like a pure marketing play: points, discounts, referrals, maybe a subscription option and a welcome coupon....
Read More →The gummy supplement market has exploded to $8.4 billion globally, and here's what nobody in our industry wants to admit: most gummy formulations are...
Read More →Let's be honest: when you see that bulk discount on gummy supplements, it's tempting. Order more, pay less per bottle. The math seems undeniable. But after...
Read More →Next time you pop a fruity gummy vitamin, take a moment to appreciate the minor miracle in your hand. What seems like a simple treat is actually a feat of...
Read More →Gummy vitamins can look deceptively simple: colorful, flavorful, and easy to take. But when you compare manufacturing costs to capsules, the price gap is...
Read More →Gummy supplements don’t fail on shelves because the label color wasn’t trendy. They fail because the packaging system wasn’t designed for how gummies behave...
Read More →Let's be honest: when you think about a gummy vitamin, you think about the flavor, the ingredients, or the benefits. The container is an afterthought-just a...
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